on fashion brands (and why they could be left behind)

On my previous post, I mentioned how YouTube paid subscription models will become the new television, and also how many industries will be benefiting from it.

I also raised the question of why is the Fashion Industry not going along with it. Most big fashion brands' YouTube channels are an absolute failure, leave alone them launching a paid one. What fashion brands do not seem to understand is that having a YouTube channel isn't simply putting any videos up as long as related to their brand. It needs a strategy behind it, needs to be addressed at the proper audience and needs to blend with those people in the field that do have a significant presence within the platform.

vive la Revolution! (or how brands will plead that little YouTube girl)

Being as passionate about make up and cosmetics as I am, it would have been hard for me not to stumble upon this new cosmetics brand, Em-Cosmetics.

classy New Year!

What a funny day today. Newspapers, TV shows, websites, blogs; everybody is talking about what they are leaving behind.

Hence, let's not milk it and think only about what is to come: hopefully a real fun night. I wanted to make an original New Year's Eve "Get Moody" post, but during research, I came across so many interesting, quality, fun ideas, proposed by the internet community throughout this year, that I thought: let's list out some of this favourites!

#getMoody 23: bloody Wednesday

When it comes to lipstick, I really like experimental colours, original shades that can give a real twist to an ordinary look and can turn out to be appealing to look at. However, there is one colour that never goes old, keeps turning as many heads as the first day and acts as an absolute attention magnet: red. 

#getMoody 22: feline good

Miu Miu SS 2011

I always feel like making the most ground breaking looks on the least special days of the week. Tuesdays tend to be lame, not as hated as Mondays, not as cheerful as Thursdays, just another boring day in the middle of the week.

#getMoody 17: bling bling

The Blondes, NY Fashion Week 2012
Source

Let's make a lame Tuesday shine. Last season, metallics and shimmery effects were all over the catwalk. Golden and silver outfits became the essentials to any night out. And since fashion is so beautifully extravagant and exuberantly extreme, catwalks this year have taken this trend one step beyond.

#getMoody 15: bienvenue en France! Ep. 4 - Finale

Katharine Hepburn

And we made it to the end of the week adopting the beautiful French philosophy of recycling gorgeous outfits and easing our mornings. Today I am emulating Wednesday's outfit, that was all about giving your androgynous self a go. On Wednesday the post kicked off with super stylish Diane Keaton on "Annie Hall" and today it is miss Katharine Hepburn herself, an undeniable icon of androgyny, doing the honours.

#getMoody 13: bienvenue en France! Ep. 2

Woody Allen, Annie Hall, 1977 - Diane Keaton

Don't let the image confuse you; despite the undeniable American print on the film Annie Hall, this post is still French enough to be named as it is. I guess I am not quite that French of a girl yet and I cannot repeat an outfit two days in a row. Tomorrow it will be a different story, but for today, Ms. Keaton is not opening the post for no good reason. I am all in for a look that the French style like nobody else: garçon.

#getMoody 12: bienvenue en France! Ep. 1

My suddenly so regular posts have their origin on the every morning dilemma,"what do I wear today". This conflict is experienced by uncountable women around the world. And uncountable women around the world are missing the key point to solve their problem: be more French.

#getMoody 6: bright morning after

Harry's Bread 2006 commercial

The look I propose today usually fits better after a late night out or some hardcore partying. However, some Mondays, the perspective of the week to come is heavier than the worst of hangovers.

#getMoody 5: fluor Friday

And finally TGiF! Even if Friday is not your last working day of the week (as it is for the one writing this), Fridays have that feeling to them. The good vibe, there is actually something different in the air, the attitude of people in the streets, there is a "Finally Free" atmosphere all around.