on fashion brands (and why they could be left behind)

On my previous post, I mentioned how YouTube paid subscription models will become the new television, and also how many industries will be benefiting from it.

I also raised the question of why is the Fashion Industry not going along with it. Most big fashion brands' YouTube channels are an absolute failure, leave alone them launching a paid one. What fashion brands do not seem to understand is that having a YouTube channel isn't simply putting any videos up as long as related to their brand. It needs a strategy behind it, needs to be addressed at the proper audience and needs to blend with those people in the field that do have a significant presence within the platform.

vive la Revolution! (or how brands will plead that little YouTube girl)

Being as passionate about make up and cosmetics as I am, it would have been hard for me not to stumble upon this new cosmetics brand, Em-Cosmetics.

on how outfits can give you diabetes (or how pastels took over Spring)

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Oh well, it's been a while... After this brief break I think it is time for a trend update instead of a Get Moody daily style episode. No fear, those will come back, but since last trend update was a while ago, there has been time for quite a bit of trend spotting and analysing. So to gently getting started, I cannot help but addressing what is to be (and is already) the key trend to this spring summer: pastels.

#getMoody 21: nice to mint you

As I will very widely board in an upcoming post, pastels are everything this upcoming season. They are already invading stores and very soon they will invade the streets. 

#getMoody 17: bling bling

The Blondes, NY Fashion Week 2012
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Let's make a lame Tuesday shine. Last season, metallics and shimmery effects were all over the catwalk. Golden and silver outfits became the essentials to any night out. And since fashion is so beautifully extravagant and exuberantly extreme, catwalks this year have taken this trend one step beyond.

#getMoody 14: bienvenue en France! Ep. 3

Audrey Tautou

And the answer is yes! I am recycling my outfit from Tuesday and pulling it off today with absolutely no shame whatsoever.

#getMoody 10: making Patrick Süskind proud

Today's inspiration is a little abstract. Very often we don't acknowledge how many steps we take into building our everyday look. But every little counts. And for me, one of the unforgettable steps is perfume.