on fashion brands (and why they could be left behind)

On my previous post, I mentioned how YouTube paid subscription models will become the new television, and also how many industries will be benefiting from it.

I also raised the question of why is the Fashion Industry not going along with it. Most big fashion brands' YouTube channels are an absolute failure, leave alone them launching a paid one. What fashion brands do not seem to understand is that having a YouTube channel isn't simply putting any videos up as long as related to their brand. It needs a strategy behind it, needs to be addressed at the proper audience and needs to blend with those people in the field that do have a significant presence within the platform.

fashion could use a little ghost

Doing a bit of research on interesting apps in growth, I came across this one, Snapchat. For those who are not familiar with this app, Snapchat is an app that allows you to share photos and videos with your contacts. How is this innovative? I thought. Well, the singularity of this app is, the recipient will only be able to see your "snap" for up to 10 seconds. If you don't screen shot the content, it will disappear.