forecasting: the power of instinct

I love how our brains work sometimes. Have you ever had that feeling, when you have a thought or are under a circumstance, and then all you can see and hear is related to it?

Michelle Phan for Dr Pepper

First things first, happy New Year everybody!

And now, quickly moving down to business: in my last post/review of 2013, I opened talking about the YouTube revolution that started in 2013 and will boom in 2014, and closed with a reflection on how 2014 will sure be a year of changes.

2013: my review

Yes, 2013 is over (or will be in just a few hours). And just like everywhere else around the globe and the "digiglobe", it is time for a retrospective. However, I find it much more interesting to look back in order to make a good estimate of what we can expect coming forward.

on fashion brands (and why they could be left behind)

On my previous post, I mentioned how YouTube paid subscription models will become the new television, and also how many industries will be benefiting from it.

I also raised the question of why is the Fashion Industry not going along with it. Most big fashion brands' YouTube channels are an absolute failure, leave alone them launching a paid one. What fashion brands do not seem to understand is that having a YouTube channel isn't simply putting any videos up as long as related to their brand. It needs a strategy behind it, needs to be addressed at the proper audience and needs to blend with those people in the field that do have a significant presence within the platform.

YouTube killed the TV star - YouTube paid subscription models

Town criers. The people responsible for announcing official communications and news of interest to the masses. Back in the Middle Ages, these people were the ultimate source of information, and whoever has the information, holds the power. Who would have told them around 1450 that a device called the printing press, would revolutionise the world and leave them practically out of work.

vive la Revolution! (or how brands will plead that little YouTube girl)

Being as passionate about make up and cosmetics as I am, it would have been hard for me not to stumble upon this new cosmetics brand, Em-Cosmetics.